This Privacy Notice is issued by Anker Innovations Technology Co., Ltd and its affiliates collectively referred to as "Anker," "we," "us," and "our." This notice is intended for individuals outside our organization with whom we engage, including customers, visitors to our sites, users of our applications, and recipients of our products or services (referred to as "you"). The terms used in this Privacy Notice are defined in Section (16) below.
Applicable to all Anker brands, including Anker, AnkerMake, AnkerWork, Eufy, Mach, Nebula, Roav, and SoundCore, as well as any specific device, website, or application referencing or linking to this Privacy Notice.
We reserve the right to update this Privacy Notice to reflect changes in our information practices. In the event of material changes, we will notify you through email (sent to the address provided in your account) or via a notice on the Anker Application or Site you previously used. Changes will be effective from the publication date unless stated otherwise. We encourage you to regularly review this page for the latest information on our privacy practices.
You may also have specific rights concerning the information we collect about you. The GDPR rights of Data Subjects are detailed in Section (9) below. Additionally, U.S. residents, including California Residents, can find information about their consumer rights in Section (15) below.
List of Contents-
1. Collection of Personal Data
Depending on your interaction with our Sites, Applications, products, or services, we may collect or obtain Personal Data from various sources:
For a detailed breakdown of the data collected, please refer to the table in Annex I.
2. Creation of Data
Additionally, we undertake the processing and retention of Personal Data pertaining to you under specific conditions. This includes maintaining records of your engagements with us, documenting details of your prior interactions, and formulating inferences or predictions about your characteristics or interests. Furthermore, we have the capability to link Personal Data gathered from various sources, including our Sites, Applications, products, or services, even when collected from different devices.
3. Categories of Personal Data We Collect and ProcessUpon your initial registration for an Anker account, we may gather the following categories of Personal Data: username, password, email addresses, and/or phone numbers. Once your Anker account is successfully created, it can be utilized to log in across various Anker Sites and Applications, eliminating the need to create separate accounts for each.
In the course of using our Sites, Applications, products, or services, we may collect and/or process the following categories of personal data:
For certain Personal Data collection, we may seek permission through your mobile device, with you maintaining control over granted permissions and the ability to adjust settings, although revoking permissions may impact the provision and performance of our Sites, Applications, products, and services.
4. Purposes of Processing
We utilize the Personal Data we collect for various purposes, including but not limited to:
For more details on how we process your Personal Data, refer to the table in Annex I.
5. Legal Basis for Processing
We process Personal Data subject to the General Data Protection Regulation (GDPR) for the following purposes and legal bases:
For a comprehensive overview of the legal bases, refer to the table in Annex I.
6. Disclosure of Personal Data
We may engage in sharing, transmitting, disclosing, granting access to, making available, and providing Personal Data with and to various third parties, as outlined below:
When engaging third-party Processors, contractual obligations are imposed, ensuring the Personal Data is processed in accordance with our instructions and with measures to protect confidentiality and security. Note that third parties and business partners may process Personal Data based on their own privacy policies and terms of service.
7. International Transfer of Personal Data
Given the global nature of our business, we conduct the transfer of Personal Data within the Anker group and to third parties, as outlined in Section (6) above, for the purposes specified in this Privacy Notice. Consequently, Personal Data may be transferred to countries with distinct laws and data protection compliance requirements compared to those in your location, including China, the European Economic Area (EEA), the United Kingdom (UK), and the United States (US).
In the case of Anker-initiated transfers, we ensure that international transfers of your Personal Data comply with appropriate safeguards. These safeguards may include:
If you have further inquiries about these safeguards or would like details about the specific contracts in use, please contact us using the details provided in Section (14) of this Privacy Notice.
It's important to note that when you directly transfer any Personal Data to an Anker entity established outside the UK, Switzerland, or the EEA (as applicable), this is considered a direct collection. In such cases, the safeguards mentioned in this Section (7) may not apply. Nevertheless, we will process your Personal Data, starting from the point of receipt, in accordance with the provisions outlined in this Privacy Notice.
8. Data Retention
We have established processes to ensure that your Personal Data is processed only for the minimum duration necessary for the purposes outlined in this Privacy Notice. The criteria for determining the retention period for your Personal Data are as follows:
Ongoing Relationship:
Duration of Limitation Period:
The retention duration includes:
Restricted Processing During Retention Periods: Throughout the periods mentioned in (1), (2)(a), and (2)(b) above, our processing of your Personal Data will be limited to storage and maintaining data security. Exceptions may occur if data review is necessary in connection with a legal claim or an obligation under applicable law.
Once the relevant periods outlined in (1), (2), and (3) above, as applicable, have concluded, we will undertake one of the following actions:
9. Your Privacy Rights
Subject to applicable law, you hold the following rights concerning the Processing of your Relevant Personal Data:
Additional GDPR Rights:
Under the GDPR, you may also have the following rights:
To exercise these rights or seek clarification, use the contact details provided in Section (14) below. Note that:
This does not affect your statutory rights. We encourage you to contact us first to address any concerns before contacting the relevant Data Protection Authority.
10. Direct Marketing
We process Personal Data to reach out to you through various communication channels such as email, telephone, direct mail, or other formats to share information about Sites, Applications, products, and services that might be of interest. If we deliver Sites, Applications, products, or services to you, we may send or display information, including details about upcoming promotions and other relevant content, using the contact information you've provided or through other suitable means. This is always done with your prior opt-in consent, as required by applicable law.
To manage your communication preferences, you have the option to unsubscribe from specific promotional email campaigns at any time. You can achieve this by clicking the unsubscribe link in every promotional electronic communication we send. Alternatively, you may opt out of all Anker promotional emails by visiting https://passport.anker.com/unsubscribe/?app=ankerus. Following your unsubscribe request, we will cease sending further promotional emails related to the campaigns you opted out of. However, in certain circumstances, we may still contact you for essential purposes, such as providing requested Sites, Applications, products, or services, or in connection with any email campaigns to which you remain subscribed.
Similarly, you can opt out of specific promotional text campaigns by replying STOP via text message to the promotional texts related to the specific campaign you wish to unsubscribe from. After unsubscribing, we will discontinue sending further promotional text messages associated with the campaigns you opted out of. Yet, in some situations, we may continue to contact you for essential reasons, such as delivering requested Sites, Applications, products, or services or in connection with any text campaigns to which you remain subscribed.
11. Details of Controllers
For the purposes outlined in this Privacy Notice, the relevant joint Controllers are:
For general inquiries or to exercise any rights as outlined in this Privacy Notice, please contact support@anker.com.
Regarding the Processing of Personal Data through our Site and Applications, the mentioned entities collectively have access to your Personal Data and jointly determine the means and purposes of the Processing. As a result, they share responsibility for the Processing of your Personal Data.
Although you can contact Anker at support@anker.com for all data protection matters, Anker Innovations Technology Co., Ltd. is designated to handle concerns related to your Personal Data. Therefore, for any inquiries, including requests to exercise your rights under Section (9) of this Privacy Notice, you may reach out to Anker Innovations Technology Co., Ltd. using the contact information provided above or in Section (17).
12. Business Information and Links to Other Websites
13. Cookies, Analytics and Tailored Advertising
Anker, along with its third-party partners and providers, utilizes cookies and similar technologies to automatically gather specific Personal Data when you visit or engage with our Sites and services. This is done to improve navigation, analyze trends, administer the Sites, track user movements, collect demographic information about our user base, and support our marketing efforts and customer service. You have the ability to manage cookie usage at the individual browser level; however, disabling cookies may restrict your access to certain features or functions on our Sites and services.
To customize your preferences regarding our use of cookies and similar technologies, you can click on the "Cookie Settings" link in the footer of our Sites. Please note that these cookie preference settings are specific to each website, device, and browser, so adjustments should be made on each device and browser used to interact with a particular Site. Additionally, you can cease all information collection through our web services by refraining from using our Sites and services.
Third-party tools and features may also be employed to further control our use of cookies and similar technologies. Most commercial browsers offer tools to disable or remove cookies, and certain settings may block them in the future. Browser functionalities vary, so adjustments may need to be made separately. You can exercise specific privacy choices, such as enabling or disabling location-based services, by modifying permissions in your mobile device or internet browser. Furthermore, you have the option to opt-out of Google Analytics cookies by downloading the Google Analytics Opt-out Browser Add-on from https://tools.google.com/dlpage/gaoptout. For details on Google Analytics data collection and processing, as well as controlling information sent to Google, refer to Google's website at www.google.com/policies/privacy/partners/.
To opt-out of targeted advertising from companies participating in the Digital Advertising Alliance (“DAA”) AdChoices Program, visit optout.aboutads.info. More information on the DAA AdChoices Program is available at www.youradchoices.com. The Network Advertising Initiative (“NAI”) provides a tool allowing consumers to opt out of tailored advertising from NAI members’ advertising networks; visit https://optout.networkadvertising.org/ for details.
14. Contact Us
If you have questions or concerns with respect to our Privacy Notice or privacy practices, you may contact us at support@anker.com or DPO@anker.com. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
15. Additional United States Privacy Disclosures
These disclosures supplement the information contained in the main body of our Privacy Notice by providing additional information about our Personal Data processing practices relating to individual residents of certain states in the United States. For a detailed description of how we collect, use, disclose, and otherwise process Personal Data, please read the main body of our Privacy Notice.
Nevada Residents
If you are a resident of the state of Nevada in the United States, you have the right to opt out of the sale of certain of your Personal Data. Although we do not currently sell covered data of Nevada residents (as defined under Nevada law), you may submit a request to opt-out of the sale of your Personal Data by emailing us at support@anker.com.
California, Colorado, Connecticut, Utah, and Virginia Residents
If you are a resident of the state of California, Colorado, Connecticut, Utah, or Virginia in the United States the following supplementary disclosures apply to you.
Collection and Use of Personal Data
Personal Data Collection
As detailed in Section (3) above, we collect various categories of Personal Data, including:
Data Collection Sources
As described in Section (1) above, we collect Personal Data directly from you, automatically during interactions with our Sites, Applications, products, or services, from third parties, and from public third-party platforms such as social media websites.
Purpose of Data Collection
We collect Personal Data for various purposes, including communication, order fulfillment, survey participation, site and application improvement, marketing communications, personalized and non-personalized advertising, and customer service. Refer to Section (4) for more details.
Sensitive Personal Data Usage
Sensitive Personal Data, including account credentials, payment card information, biometric information, health metrics, and precise geolocation data, is only used or disclosed when reasonably necessary for service performance, security, fraud detection, safety, or short-term transient use. We do not sell or process Sensitive Personal Data for targeted advertising.
Deidentified Information
We may receive or process Personal Data to create de-identified information that cannot reasonably be linked to an individual. We use and maintain such information in de-identified form, refraining from attempts to re-identify unless required or permitted by law.
Personal Data Disclosures, Sales, and Targeted Advertising
Disclosure of Personal Data
We may disclose the categories of Personal Data mentioned above to various third parties, including entities within the Anker group, Processors, ad networks, advertising partners, business and marketing partners, third-party providers with services integrating with ours, individuals chosen by you for data sharing, and specific third parties with your consent or as required/permitted by law (refer to Section 6 for details).
Sale of Personal Data
The disclosure or provision of identifiers, customer records, commercial information, internet/network information, and inferences to ad networks and advertising partners may be considered the sale of Personal Data or sharing/processing for targeted advertising. This involves displaying advertisements selected based on Personal Data obtained or inferred over time from individual activities across businesses or distinctly-branded platforms.
Opt-out Choices
Depending on your state of residency, you may have the option to limit or opt out of the sale of Personal Data or processing for targeted advertising purposes (as outlined in the Your Additional U.S. Privacy Choices section below).
Protection of Minors
We do not sell the Personal Data of individuals known to be under 16 years of age or share such information for targeted advertising. Additionally, we refrain from selling Sensitive Personal Data and do not process or share Sensitive Personal Data for targeted advertising purposes.
Automated Decision-Making and Profiling
We do not conduct automated processing of Personal Data for the purposes of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling.
Your Additional U.S. Privacy Choices
Exercising Privacy Rights
Depending on your state of residence and subject to certain legal limitations, you may have the ability to exercise some or all of the following rights:
Right to Know: Confirm whether we process your Personal Data and, under California law, obtain personalized details about the collected data, including categories, sources, purposes, disclosures to third parties, data shared for targeted advertising, and data sold.
Right to Access & Portability: Obtain access to your Personal Data and, where required, receive a portable copy of the data.
Right to Correction: Correct inaccuracies in your Personal Data.
Right to Control Over Sensitive Personal Data: Exercise control over the collection and processing of certain Sensitive Personal Data.
Right to Opt-Out of Targeted Advertising: Direct us not to use or share Personal Data for certain targeted advertising purposes.
Right to Opt-Out of Sales: Direct us not to sell Personal Data to third parties.
Right to Deletion: Have us delete Personal Data we maintain about you (subject to exceptions).
Rights and Treatment
Depending on your state, you may also have the right to not receive discriminatory treatment for exercising these rights, although differences in product or service quality, price, or features may apply where permitted by law.
Submitting Requests
Please submit a request by completing our online form or calling our toll-free U.S. telephone number. To exercise the right to opt-out related to cookies and similar technologies, adjust preferences through the “Cookie Settings” link or use the Global Privacy Control.
Verification Process
Before processing certain requests, we need to verify your identity and state residency. Requests should include specific information outlined in our online form or toll-free number.
Authorized Agent Requests
Authorized agents can submit requests on your behalf, with proper evidence of authority. We may contact you to confirm authorization and verify your identity.
Appealing Decisions
You may appeal decisions related to privacy rights requests. Submit an appeal by replying to the communication resolving your original request.
Financial Incentives and Loyalty Programs
We offer various financial incentives to our customers, including:
To obtain access to certain of these programs and other offerings, we may ask to collect your Personal Data, including name, contact information, professional information, account information, and transaction information. We consider the value of these programs and other offerings to be reasonably related to the value of the Personal Data to our business, based on our reasonable but sole determination. We estimate the value of the Personal Data by considering the expense incurred by the business related to the collection, storage, and retention of the Personal Data in the context of the financial incentive program and the expenses related to the provision of the financial incentive.
The terms applicable to each program and other offerings are provided at the time an eligible customer is offered an opportunity to participate. Interested customers can opt-in to these programs and offerings by following the instructions presented at the time the offer is made. Participating customers may withdraw from our programs and other offerings at any time by unsubscribing from our emails (for email-based incentives), closing their accounts (for loyalty and reward program incentives), following the instructions provided in connection with each offering, or by emailing us at support@anker.com.
16. Definitions
Annex I Details of Processing
Processing activity and Processed Personal Data |
Purposes |
Legal basis for Processing |
Provision of Sites or Applications: · IP address · Usage logs · Website from which access occurred (referrer URL), · Unique identifiers(UUID) · Browser used (incl. type, ID and configuration) and your computer’s or phone's operating system, if applicable, as well as the name of your access provider. |
· To ensure we can provide a smooth connection to our Sites or Applications · To ensure users can comfortably use our Sites or Applications · To assess system security and stability · For further administrative purposes
|
Our legitimate interest to provide secure, needs-based Website.
|
Creating user account: · Email addresses · Passwords, and/or · Phone numbers Via Google/ Facebook/Apple/ Amazon account: · Login information: logging in using a Google account, Facebook account, or Apple account |
· Provision of a user account, with address management, order overview · Organization of the email-preferences · Security of the account · Evaluation of our users
|
The Processing is necessary for entering or performing a contract with you. |
Payment and Transaction: such as invoice / payment records, payment amount, payment date, payment method. · Transaction information: records of purchases and prices, consignee first and last name, shipping address and contact information, shipment tracking details, details of returns, and warranty details. · Payment details: such as invoice / payment records, payment amount, payment date, billing address, payment method. |
· Receiving renumeration that we are owed · Implementation of the contract concluded with you
|
The Processing is necessary for entering into or performing a contract with you. |
Binding devices with Applications: · Information about your device and network · Product-specific information · Usage data: device and App log files, settings (including settings history), usage history, device and service settings, and device status |
· To ensure users can use our Applications to connect, control and operate the Anker products you have purchased.
|
The Processing is necessary for entering or performing a contract with you. |
Contacting us: · first and last name · preferred name · phone number · email address · mailing address |
· Processing of your request · Performance of the communication · Analyzing errors and improving our services |
Depending on the reason you are contacting us: · The Processing is necessary for entering or performing a contract with you. or · Our legitimate interests in Processing your request and performance of the communication. |
Notification of changes, product security communications and product recalls: · Name · E-mail address · Address (including region) · Phone number · Information about the communication we made to you and any following communications. |
· Informing you about changes or security communications · notification of the need for a product recall and the manner in which such a recall will be conducted |
Depending on the reason you are contacting us: · The Processing is necessary to fulfil a legal obligation, or · The Processing is necessary for performing a contract with you, or · Our legitimate interests in informing you about a change or security communication. |
Comments and opinions, if they are expressed directly to us: · communications data, depending on the way of contact (see above) · Your comments and opinions. |
· Responding to and address your queries, issues and concerns, · Improving our products and services · Informing our marketing strategies |
Our legitimate interests, namely communicating with current or prospective customers and others about our products and services. |
Contract data (via our Sites or Applications): · Name · E-mail address · Address (including region) · Phone number · If applicable: Deviating delivery address · Payment information |
· Processing your order · Fulfilling the contract · Communicating with you about our products and services, · Enabling you to utilize our products and services ·Responding to any queries, issues or concerns you may have
|
The Processing is necessary for entering or performing a contract with you. |
Newsletter: · Tracking information (open and click rates)
|
· Informing you about new developments concerning Anker, our products, services and promotions · Insight into what content is of interest to you to improve our newsletter ·Advertising our products and services |
· The Processing is based on your consent, or, where we have obtained your email address in the course of you ordering our services, · based on our legitimate interest in sending you offerings to products/services similar to the ones you have purchased from us. |
Displaying advertisements: · IP address of the requesting computer, · Date and time of access, · Website from which access occurred (referrer URL), · Unique identifiers (UUID), · Browser used (incl. type, ID and configuration) and your computer’s operating system, if applicable, as well as the name of your access provider · Interests, based on the use of our services and Sites/ Applications and the information provided by our ad-network partners. For more information about advertising and tracking, please also see our Cookie Notice. |
· Informing you about new developments concerning Anker, our products, services and promotions · Advertising our products and services
|
Insofar as the Processing is aimed at tailoring our advertisements to your interests, · The Processing is based on your consent. Otherwise, · The Processing is based on our legitimate interests, namely to market and advertise our products and services. |
Analyzing trends, usage and activities: · IP address of the requesting computer or phones, · Date and time of access, · Website from which access occurred (referrer URL), · Unique identifiers (UUID), · Browser used (incl. type, ID and configuration) and your computer’s operating system, if applicable, as well as the name of your access provider · Session recordings · Website to which you leave our Site · Items viewed, actions performed during a browsing session |
· Analyzing trends, usage and activities · Improving our services · Tailoring our advertisements · Insight into what content is of interest to you ·Analyzing errors and improving our services
|
The Processing is based on your consent. |
Maintaining IT security (including audits): · IP address of the requesting computer or phones, · Date and time of access, · Name and URL of the accessed file, · Website from which access occurred (referrer URL), · Unique identifiers (UUID), · Browser used (incl. type, ID and configuration) and your computer’s operating system, if applicable, as well as the name of your access provider · Behavior while using our Sites, Applications, products and services. |
· To ensure users can comfortably use our Sites, products and services · To assess system security and stability · Finding and eliminating security vulnerabilities · Monitoring and demonstrating of our safety level, also to achieve external certifications |
· The Processing is necessary for entering or performing a contract with you. or · Our legitimate interests in ensuring the safety of our Sites, products and services. |
Surveys: · Name and title · E-mail-address · Your responses |
· Analyzing errors and improving our Sites, products and services · Obtaining customer feedback |
Our legitimate interests in obtaining customer feedback and improving our Sites, products and services. |
Shipment tracking: · Order Number · Email or Phone number Or · Tracking Number |
· Providing shipment tracking
|
Our legitimate interest in providing you with shipment tracking. |
Refer friends: If you refer a friend: · Name · Email address · Purchases made though link · Information about rewards
If a friend refers you: · Your Personal Data is Processed as shown above · Purchases are attributed to the link you were invited with |
· Increasing sales of our products and services · Enabling participation in our refer a friend program · Paying out rewards for participation in the program
|
Our legitimate interest in advertising our products through a refer a friend program. |
Discount networks (e.g., Studentbeans): · Authorization to use the discount · Personalized discount codes · Purchased products |
· Enabling a discount for faculty and students. · Improving the sale of our products to these groups |
Our legitimate interest in advertising our products through special discount codes. |
Warranty application: · E-mail address · Name · Order number, or screenshot of order or receipt · Product description · Address · Phone number · Description of defect · File or purchase receipt |
· Verification of the warranty claim · Implementation of the warranty claim · Documentation of the defect
|
The Processing is necessary for entering or performing a contract with you |
Live Chat with Support: · Name · E-mail address · Contents of the chat |
· provision of the live chat · security of the live chat · feedback on and improvement of our products |
· The Processing is necessary for entering or performing a contract with you or · Our legitimate interest in providing a live chat. |
Community Forum: · Profile name · Posts (including if they are edited), and anything contained therein, such as pictures · Community level |
· Providing a forum for discussion of our products · Support for engagement in this forum · Ensuring compliance with the terms of the forum |
The Processing is necessary for entering or performing a contract with you |
Digital showroom(Live Stream): · Email Address when users opt-in |
· Send discount codes |
The Processing is based on your consent. |
1V1 Video Shopping: · Device type · Browsing history · Recipient information provided by users, such as name, contact number, and delivery address. · Session length · Video recording · Chat history |
· Processing your orders · Enhance our services
|
· The Processing is necessary for entering or performing a contract with you, and/or · The Processing is based on your consent.
|
Testing Club: · Name · Test plan · Product reviews, including photos and videos. · Survey (if test requires so). |
· Review of applications and selection of suitable testers · Provision of free products for testing · Obtaining reviews of the products · Improvement of the test products · Promotion of the products to be tested |
· The Processing is necessary for entering or performing a contract with you Or · The Processing is necessary for our legitimate interest in improving and promoting our products. |
Legal: · All of the above
|
· Complying with regulatory obligations · Litigation · Exercise, enforcement and defense of claims |
· Processing is necessary for our legitimate interest in compliance with regulatory obligations, and exercising, enforcing and defending claims. |
Annex II Details of Product-specific information